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Anna manages the Paid Media Department at SEO Israel and leads Performance strategies that turn media budgets into real-world results, not just impressive reports. She is responsible for developing paid advertising strategies for businesses and e-commerce websites with significant media budgets, managing campaign and creative teams, and monitoring performance while leading processes that connect business objectives with actual growth. Her experience includes working with brands and clients across retail, fashion, tourism, automotive, and healthcare, while creating precise messaging strategies, conducting in-depth target audience analysis, and continuously optimizing campaigns to improve return on investment. Her philosophy is simple: there is no one-size-fits-all solution. Every client receives a tailored strategy adapted to the business’s maturity, budget, and goals, with an emphasis on full transparency, collaborative thinking, and accessible, attentive service. And when she’s not connecting campaigns, data, and results, she runs a household of three men – two sons and one unmanageable partner – which means she also practices strategy, influence, and emotional map-reading outside the digital world. Between a teenager running an A/B test on his younger brother, she tries to stay committed to strength training so she has the energy to keep moving and thriving. She was reluctantly added to at least ten parents’ WhatsApp groups, remembers half of what’s sent, and fills in the rest using intuition. In short, Performance isn’t just her profession it’s a way of life.