Yafit Malki

Yafit Malki is the Deputy CEO of SEO Israel, with over 20 years of experience in digital marketing, strategy development, and managing complex projects in SEO, reputation management, and analytics. In recent years, with the growing use of AI in search results and AI conversational engines, she has been leading the company’s efforts to adapt brands’ online presence to the era of AI-powered search (GEO), ensuring that our clients not only appear in search results but also become part of the answers generated by AI tools and conversational models. She believes in combining strategic thinking with measurable work that is directly connected to results. And when she’s not connecting strategy to performance, she’s a mother of three, juggling strength training, Pilates, and dance; a devoted fan of Google Sheets and Excel; and, in whatever time she has left, you’ll find her cooking, attending live shows, or wandering among street artists (and yes, we also wonder when she finds time to breathe).