SEO Israel » Google Adsense
How does Google Adsense select ads for my site?
Registration for Google Adsense
How much do you earn?
The Google Adsense system is a fast and easy way for site owners of all sizes to present content targeted ads coming from Google's advertising systsm - Google Adwords. The ads are shown on content pages within the site, and for each click on these ads, the site owner earns money. Google Adsense matches the ads to the page's content, a method called Contextual Advertising. This method provides highly targeted ads for you users, and by that high click through rates. The site owner can make money while enhancing his user experience.
Google's matching capabilities are more than matching keywords in the ads to keywords on your pages. The system uses a sofisticated algorithm to determine what your page is about, so that the best ads would be used.
When Google determines which ads to show, they do that based on several parameters:
Relevance: The more relevant the ads is, the higher its priority would be.
You should place Google Adsense on pages with primarily text content. Only texts are used for understanding the site's content, so the more textual content you have, the better the analysis would be. It is also important to note that pages that are blocked with username and password or using a robots.txt file can also present a problem.
There are several things you should note when registering:
Google pays site owners based on the number of clicks on Google Adsense ads on their site. The exact numbers are kept as a secret, but it seems that Goolge pays site owners around 60% of what they charge the advertisers.
There are several factors that influance the price the advertiser pays for clicks on his ads:
The more advertisers compete on a certain subject, the higher will the price they pay be.
This is the name of an algorithm that Google created to give automatic discounts on the click price in pages or sites that are not expected to create a high percentage of customers. It is not totaly clear how Google decides which sites are "good" and which are "bad".
Overall site performace
Google examines the site as a whole, and not just each site by itself. If a certain site is not producing results, that could also influance pages that do perform well.
Clicks that are creating in a fraudalant manner (mostly clicks by the site owner) will not be paid for. Even worse - These clicks are the number 1 reason for throwing a site owenr from Google Adsense for ever...
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