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Internet Marketing - Israel

Every Cat is a Tiger on the Web

Internet Marketing allows bringing customers to your business while maintaining high return on investment. On the web, every small website can

compete at the same level as major corporations, and may even win. The cost of Internet marketing is still relatively low and this is an opportunity that a site owner can't afford to pass. Internet Marketing in Israel is just in its beginning stages, but the market is rapidly growing.

Bringing Potential Customers to Your Site

The first step of Internet marketing is bringing potential customers to your site. This part deals with locating the right places for your advertising message, and the right way to transfer that message to web surfers.

When searching for and characterizing the advertising message, one should bear in mind that the attention span of the average web surfer is very short, a fact that requires putting much thought into the possible ways of getting his attention. When a surfer reaches your marketing message through search engines, your message gets his full attention.

Keeping Potential Customers on Your Site

Internet marketing doesn't end with bringing visitors to your site. The next step in the process is to make sure that the visitors that reached your site also stay there, and even make a purchase of the products you are offering. This part of the process deals with your site's usability level and with focusing the advertising message on the pages that your potential customers reach.

Rich and precise content on your site that is offered free of charge to your visitors is one of the most important tools in this field. When you combine your advertising message with an enriching and interesting content, your visitors will be open to receive new messages.

A customer that couldn't find you is your competitor's customer..

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