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The purpose of PR optimization
How not to waste PR
PR Channeling Optimization Strategy
The goal of PR Optimization is to channel a website's PR to the pages where it's most needed (the pages in which you invest most of your optimization efforts). By ordering your site's internal links correctly, you can create a situation where certain pages will have a higher PR than others and therefore will appear higher on Google's search results.
Before you continue reading, please make sure that you have already read the PageRank calculation article.
In order to increase the total PR inside a website, you should use one of the following two methods:
Obtaining links to your site from other websites.
As of today, there are no known ways to increase the total PR of a website (not of a certain page!) through webpage optimization. The total PR (for all of the site's pages) is determined by three factors:
The amount of PR transferred to the site by external links (from other websites).
The amount of PR transferred to other sites by outbound links (Pagerank Leakage).
The PR is channeled between the webpages through internal links.
The purpose of PR optimization is to channel the PR inside a site so that it will be concentrated in the most important pages, so that these pages will get a boost in the search results.
Incorrect use of internal links may lead to PR loss! A correct use will result in a PR amount that equals its potential (it will never exceed its potential).
The first way to prevent PR waste is by reducing the number of links to other websites to the required minimum. I'm not saying that you shouldn't link to other sites at all, just that you should think well about every outbound link you make.
The second way is to prevent a dead end situation where there's a page that has another page linking to it, but contains no outbound link. This means that this page has no place to pass its voting power to, and therefore the vote is lost.
The third thing to avoid is orphan pages that no page links to. In that case, such a page will not be found by Google and will not be included in
This is actually the heart of this article - how to maximize the PR where it's needed the most. First, you need to divide the pages on your
Following is a strategy that is intended to focus maximum attention on the homepage, with some weight to sub-categories (distributed evenly):
Regular pages do not link between themselves, only to the sub category above them.
If you follow the abovementioned strategy, you receive the following PR division:
Sub Category pages: 1.71
Regular pages: 0.51
Linking the sub categories between themselves will change the results as follows:
Sub Category pages: 2.08
Regular pages under the important category: 0.65
Other regular pages: 0.44
One sided linking from two categories to the third one (the third one does not link to the other two):
The important sub category: 2.38
Other two sub categories: 1.54
Regular pages: 0.41
And to conclude - some drastic strategies:
All pages are linked between them:
The homepage links to all of the pages. All of the pages link only to the homepage:
All other pages: 0.57
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